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I suppose “Truth in advertising” is as oxymoronic as “sport utility.” Fact is that replacement windows are the most successful home improvement marketing scheme of the 21st century. More buildings have had their windows replaced in the last five years than ever – not because more buildings NEEDED their windows replaced – it is simply super successful marketing, the kind that crawls under your skin and populates your dreams and becomes entirely reflexive.
I was at the National Preservation Conference in Portland, Oregon (Motto: It isn’t easy being green) last week and both the city and event impressed, even beyond the obvious Holy Grail of American microbrew. I went on a green preservation tour last Thursday through the Ecotrust building (The Jean Vollum Natural Capital Center), a century-old warehouse that was the first preservation project to gain LEED gold certification. LEED stands for Leadership in Energy and Environmental Design and is very smart among the architectural set of late. Even though the re-use of an existing building would seem to be naturally environmentally efficient, the fact is LEED, like most things, tends to be geared toward new construction, even though the plurality of landfill waste is construction debris. The Ecotrust building managed to re-use 98.6% (!!) of the existing materials by creating a huge boneyard for every removed piece of building and then finding a use for it – doors became walls, beams became chairs, boiler covers became nameplates, etc., etc. The building handles 95% of its stormwater on site through swales and a permeable parking lot, has a green roof (German 2-3 inch design so the old building could handle the loads) and even the requisite seismic reinforcement. Continue Reading