Pharmaceutical use in the United States has increased threefold in the last ten years, not because there has been a threefold increase in disease or diagnoses but simply because in 1999 pharmaceutical advertising was deregulated.
I don’t know the exact numbers, but window replacement has gone up dramatically in the same period, and for the same reason. Advertising.
When my wife and I bought a single-family home in 1996 I received AT LEAST three mailers and one phone call each week urging me to buy replacement windows and siding. I always responded “I don’t believe in that” which threw the telemarketers right off their script. But just as countless television ads for drugs have convinced people that they need them, today every American gets out of bed in the morning convinced that they must replace their windows.
The recent economic stimulus that gave tax breaks for replacement windows along with other, more sustainable things didn’t help. It followed the marketing bandwagon, which promotes waste.
The irony here is MASSIVE. I am concerned about global warming so I throw out all of my windows and put in plastic ones that will be in a landfill in 15 years. Do you know how PVC is manufactured? Do you know how it burns in case of fire? Do you know how it degrades in landfills? The landfills you already stuffed with your historic windows?
Let’s look at some numbers. First, a radical thermodynamic principle as it applies to the planet Earth:
HEAT RISES. Sure, it is obvious, but you would think heat goes sideways with all the concern for replacement windows. Once you have insulated your attic, you have saved 80% of all the energy bills you are going to save. Thoroughly caulk your window and door frames and you save the next 10%. Replace your windows with brick walls and you still only have a 10% savings possibility. Besides, many new windows – tight as they are – are not installed properly, so the heating or cooling just squirts around the window FRAME. The homebuilders themselves admit that over 20% of windows and doors in NEW houses are installed in such a way that air infiltration still happens through the FRAME.
Now, let’s look at cost, which is another reason people choose plastic replacement windows. Some joker in Geneva sued the city for his right to put in vinyl-clad replacement windows in the historic district. He spent $70,000 on the lawsuit, but more importantly he spent $18,000 on replacement windows. I can guarantee you those windows will not last long enough to save $18,000 on heating and cooling.
The cost differential between a cheap plastic window and a rehabbed window (with insulated glass installed) can be a factor of 3. So, if you are DITCHING your house soon to another buyer or whatever, it is cheaper. If a retrofitted window costs $1500 and a replacement costs $500, well, replacements SEEM cheaper. But in the long run, it isn’t. Those replacements will be funky in 10 years and likely need to be replaced (why do you think they call them REPLACEMENT windows?) in 15, which is when the warranty for the glass unit (forget the sash) runs out. So they cost $33.34 per year. My retrofitted windows will be good for 50-75 years, which means that they cost $20-$30 per year. Plus no hassle of replacement every 15 years.
Now, the guy in Geneva with the lawsuit hobby is 79, so he will be about 94 when he has to worry about re-replacement. He won his suit, simply because Geneva’s Building Department – like a lot of Building Departments across the country inundated with requests for replacement windows – wasn’t requiring building permits for replacement windows.
It is like the doctors being lobbied by their patients for drugs – it is hard to say NO when a trickle becomes a flood. Geneva – like the doctor who learned to JUST SAY NO – has fixed its problem, but Mr. Nothing-Else-To-Do is trying to get the whole landmarks ordinance thrown out, just like that lawsuit enthusiast in Chicago. Given that landmarks laws like zoning laws have been upheld by conservatives who recognized their importance in maintaining property values, I am confident the enthusiasts will lose and have to find a new hobby, but these things take their time getting through the court system.
Heck, it could drag out for years – years measured by the warping, yellowing and offgassing of plastic windows.