The investments that pay off over time are ones that are made with a complete understanding of the context. What or who are you investing in? What is the potential for growth? What are the obstacles, and conversely, the opportunities? The act of investing is future-oriented, so there is always risk, but successful investors learn to minimize risk.
Philanthropists often look on their donations as investments, especially here in Silicon Valley. This makes it incumbent on organizations like Global Heritage Fund to measure those investments for our donors. We need your help, yes, but we know we need to prove to you how much you can help.
In the value sense, we save heritage. But we also change lives in communities that need it most. My last blog was about the health center we built in Colombia. We are investing in the people and communities near world heritage sites. These people need help, and their heritage sites can be the source of ongoing, sustainable investment of time and treasure in a place.
The great thing about heritage sites is that they are OF a place. They are the cultural roots and often a physical bedrock of a community. This means that they provide much of the context, culture and opportunity that an investor needs to understand. They are a hedge against risk because they are not imported, they are indigenous.
Heritage is in many ways the smartest kind of development. It takes advantage of cultural specificity and place specificity. It brings outside dollars via tourism and philanthropy to places that have not yet been “discovered” by mass markets. It provides training and opportunities that can lift people out of poverty.
Do we get it right all of the time? No. But our focus on heritage – and our international network of experts in conservation, community development, architecture, archaeology and economics – gives us an advantage over others that promote community development. As I have said many times before, heritage conservation done properly integrates the community into the planning process from the start. This means they are INVESTED first and foremost.
I would like your help as we near the end of 2014. This is the time we need to make plans for 2015. Who needs our help? Where can we leverage the most support? How can we insure that community investment precedes our investment – and will succeed it in the long run? Your support means we can do our due diligence and choose the best projects, employ the best practices, and come the closest to a sustainable future.