On The Face of It: The Facadism Problem
The struggle for historic preservation is complicated when it comes to facades; what everyone sees; the public face of buildings, where the public interest lies. In historic districts, the goal is to preserve the context of a place, defined by facades. Preservation commissions rarely regulate interior spaces in districts. This leads many to assume that preservation is only about the visual exterior façade of a building, which is wrong.
I first attacked “facadism” almost 20 years ago when developers proposed relocating the façade of the 1872 McCarthy Building on Chicago’s Block 37, since only the façade had been designated a landmark. At the time, several Chicago Landmarks were “façade designations” and this encouraged developers to propose picking them up and moving them about like furniture. It is eaiser to save a thing than a place. But it reached a point of absurdity when the city proposed designating the façade of the Ludington Building, an 1891 work of William LeBaron Jenney. Jenney is famous for pioneering the steel frame skyscraper – shouldn’t the designation include the structure? The façade trend hit its peak with the Chicago Tribune Tower façade designation in 1989, and then came back with a vengeance with the 1996 deal to skin and rebuild the Art Deco McGraw Hill Building on Michigan Avenue, the most outrageous (and scarily successful) example of a period that also saw the demolition of all but 5 feet of the Perkins, Fellows and Hamilton Studio of 1917 for the new Park Hyatt tower. Continue Reading