New Orleans has Mardi Gras, Rio has Carneval, Ahmedabad has Utturayan and San Antonio has Fiesta. It is part of the city’s intangible cultural heritage, a parade that culminated in a “Battle of Flowers,” a European pageant suggested by a Chicago Presbyterian minister back in 1891.

The parade soon became an elaborate and fantastical depiction of social rank with an elaborate collection of self-styled royal courts where the high and mighty families dressed up in themed fantasies and young women debuted in five-figure gowns as the “Duchess of Harmonious Elegance” or “Princess of Perceived Coordination” or whatever and now this tradition has been going on for over 120 years. Heck, “Cornyation,” which makes fun of this, is itself at least 60 years old and has a book about it.

Then there are the medals. Everyone has a medal for sale, even McDonald’s. You sell them, trade them, give them out and compete with other medals. They represent causes and organizations and businesses and politicians and individuals. Even if you don’t try, you will still end up with three dozen of them and you need a sash to carry them all. We all end of looking like South American generals by late April.

We have Kings. The Texas Cavaliers crowned the first King Antonio in 1927, and this group of business leaders found competition 21 years later when the Hispanic Chamber of Commerce crowned the Ugly King – Rey Feo. Now the two Kings get along fine and compete simply to raise money for children’s causes and scholarships respectively.

There are over 100 official Fiesta events, It’s a “party with a purpose” and its signature event is A Night In Old San Antonio®, now in its 71st year. This is our event, which began about 1936 as a Fall Harvest Festival down by Mission San Jose. By the early 1940s it became a downtown Riverwalk event and at the City’s insistence, we moved it up into La Villita in 1948.

It now runs four nights – a total of 20 hours. It utilizes the talents of over 10,000 volunteers to provide food, drink, music, crafts and fun to over 80,000 guests. It raises money for conservation in La Villita and throughout San Antonio. We have 5 year-round full-time staff, two downtown buildings including a commercial kitchen and 18,000 square feet of warehouse just for this four-day event.

Oh yes, and we have volunteers who meet every Thursday morning year-round to make paper flowers and cascarones for the event,

Cascarones? Those are confetti-stuffed eggshells that you crack over your friends’ heads during FIESTA. You can buy them at the local grocery store, just like the medals. For NIOSA® we make our own – about 50,000 each year.

Fiesta as a whole features several major parades, several multi-day fundraisers with food and drink and music, and a huge collection of official receptions, dinners and ceremonies. 100 events. Everyone decorates their house with flower wreaths, papel picado banners, and all manner of colorful acoutrements.

There is nothing like this in any other city that I know of.

It may not have the fame or cachet of Carnival or Mardi Gras, but I love its intricacies, particulars, flights of fancy and aged authenticities. Fiesta is San Antonio’s cultural heritage.

Y’all come visit NIOSA® this week, ya hear?

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