Replacement Windows

December 3, 2005 Sustainability, Technology, Window Replacement Comments (0) 1458

Heating bills going up? You need replacement windows – save up to $200 per year with $20,000 in new plastic windows – guaranteed for up to 10 years!

I suppose “Truth in advertising” is as oxymoronic as “sport utility.” Fact is that replacement windows are the most successful home improvement marketing scheme of the 21st century. More buildings have had their windows replaced in the last five years than ever – not because more buildings NEEDED their windows replaced – it is simply super successful marketing, the kind that crawls under your skin and populates your dreams and becomes entirely reflexive.

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