Within the last week I have been involved in strategic planning exercises as a Trustee of the National Trust for Historic Preservation and the Board of the Landmarks Illinois, and besides being reminded of the facilitation and SWOT analysis I first experienced 26 years ago in a Joliet hotel (yes, that sounds odd, but trust me, it isn’t) I was also struck by some of the challenges facing both non-profit membership organizations and the heritage conservation/historic preservation field as a whole.

One of those challenges is in the realm of membership. Membership has dropped at both organizations, and it has aged. It seems the 19th and 20th century pattern of the membership organization is being either eclipsed or remodeled. There was a lot of talk in both board retreats about reaching out to younger generations and wondering whether younger generations will join as members or simply be affiliated and affinitized (not a word) via social media and social networks, depriving the old membership organizations of a fundamental pillar of their existence. Continue Reading

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